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4 Strategies to Make Data Work for Your Advantage



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It doesn't matter if you are having trouble generating traffic to your site. You can also get organic traffic through email and social media. People love content that is data-driven and provides insights and themes. No matter if your goal is to report on an industry trend or create a comparison piece of data, people enjoy reading and sharing new statistics and data. Here are four tips to help you use data to your benefit:

Non-organic traffic

You can create data-driven content if you are looking for new ways of getting your blog and website noticed. These types of content often include new data and industry trends. For data-driven content, posts that summarize statistics or make comparisons are excellent choices. These posts generate significant traffic from non-organic sources. Additionally, industry trends are often more interesting to people who read about them.

Data-driven content


how content marketing helps seo

First, you need to create a benchmark. This will enable you to determine your goals and assess how your content performs. Data-driven insights can also help you map out the different stages of your customer's journey. These data allow you to align content with each stage, improving its effectiveness. Next, analyze the data to see how it is related to your marketing strategy.

Interactive videos

Cisco recently published its Visual Networking Index, which forecasts internet use and video content. The report shows that video is one of fastest growing segments on the internet. But, how do we measure the effectiveness of such content? Find out how interactive traffic video can help you measure the effectiveness your content. We hope you are as impressed by this technology as we are! Here are a few useful tips to help you monitor and improve your interactive traffic videos.

Blog posts


Brands and other popular businesses constantly publish high-quality content and generate insane traffic. Many of us wish we could tell our stories and share them with the world in order to increase our online presence. Perhaps we just want to increase traffic to our site. Then again, who has the time for such tedious work? It isn't difficult to write quality content, as it sounds. Here are some guidelines for using blog posts in traffic content.

Infographics


social media and e marketing

Repetition of research should be avoided in your infographic. Go for fresh ideas. For sharing content, research can prove to be very useful. You can also consult the research of other companies. Remember to keep your content fresh and relevant by using infographics as a way to promote your website and products. Here are some suggestions for infographics that can be used to increase traffic. Let's begin!

Webinars

Webinars can be a great way to increase website traffic. A webinar can be extremely engaging and give you valuable information. You can promote your webinar through multiple channels, including email marketing, social media, blogging, affiliate marketing, and email marketing. You can also promote your webinar once it's finished by sending highly targeted traffic back your website. Make sure to promote your webinar after it's over.




FAQ

Why should I do content marketing?

HubSpot claims that "the average person spends nearly 2 hours per day consuming content on social media, in their newsfeeds while reading magazines, browsing the internet, and listening to podcasts. That's quite a bit of content time!


What is content marketing's main goal?

Content marketing is about creating valuable and relevant content for customers. This can be achieved through various channels, such as email campaigns and white papers. Delivering value to your audience is the key.


What is strategic Content Marketing?

Content marketing is the art and science of creating useful content that others can share on various channels. It's all about giving people what they want. This understanding is key to the success of any company.

Strategic Content Marketing ensures you give them exactly what they need at the right time.

Listen carefully to what people think and get to know their interests. You must then create content of high quality that addresses their concerns and solves them problems. This builds trust, loyalty, and ensures that you are always in their minds when they need your product/service.



Statistics

  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)



External Links

contentmarketinginstitute.com


slideshare.net


hubspot.com


slideshare.net


copyblogger.com


contentmarketinginstitute.com




How To

What is a content marketing plan?

A content marketing program (CMP), or content marketing plan, is a strategic document that helps to establish your goals, objectives, as well as strategies for developing and executing a website. It is a guideline for achieving those goals through content creation, distribution, and other means.

The CMP is usually broken down into three main areas:

  1. Your overall strategy. What do you want?
  2. Your content strategy. Where are the best people to write, curate, distribute and promote your content?
  3. The strategies you'll use in order to implement your strategy. What channels will your content be shared on? What types of content are you going to produce?

These are the components that make a CMP effective.

  • Goal Setting: Define your audience and define KPIs to measure success.
  • Audience Research – Get to know your ideal customers and where to find them.
  • Strategy - Have a clear vision about where you want to go. Then break it down into smaller pieces.
  • Execution - Set realistic expectations around when you expect to see results from your efforts.




 

 



4 Strategies to Make Data Work for Your Advantage