Although the future of content marketing remains uncertain, several technological advancements have made it possible. These emerging trends include voice search, video, voice search, AI-assisted content production and influencer marketing. Find out what the future holds for content marketing. Below, we have listed the key trends. These are the top trends for content marketing in 2018.
Video marketing is the future
Video is increasingly popular for a variety reason. Video is more persuasive than text and appeals better to the savvy consumer. The video content can be viewed with commentary and visuals. Videos can also reduce customer support calls. Even simple how-to videos can help the company reduce support calls. Here are a few tips to create great videos:
Multiple audiences can be served with the same content. Video is very customizable. You can create hundreds or even thousands of variations of the same video. Creating content for a variety of audiences is important. Before you market, it is important to try different monetization strategies. You might consider creating short videos as well as a series of longer videos to suit each audience. It is also important to consider what story path your audience follows so that you can reach them more effectively.
AI-assisted content production by humans is the future of content Marketing
As artificial intelligence continues to improve, automation has been possible for many tasks. By automating mundane tasks, AI-assisted programs can free up content marketing pros to focus on more creative and impactful content. AI can be used for research, translation, editing, reporting, and more. AI-assisted humans producing content will be an increasingly valuable tool in content marketing.
Content marketers already have many tasks to do. AI can assist them in automating some of these tasks. While AI is far more efficient that humans, that does not mean that human resources will disappear. AI will offer a fresh perspective on content marketing. This will allow marketers to expand their reach and give consumers new experiences. Here are five possible changes to the industry that AI-assisted human content producers will make.
Voice search is the future content marketing
The rise of voice search has cemented itself in our digital society, with products like the Amazon Echo and Google Home making it more convenient than ever to access content. But what does this mean for content marketing? Some believe it should be changed completely. Its benefits can be summed up in three words: Voice-enabled content. It is essential to use this new technology in a positive manner for the future of content market.
As it stands, most voice-search results will be created from content, and these snippets are the key to connecting with your audience. Moreover, since these queries are long tail, few of the results will contain the exact keyword in the title tag. Long-form content can answer multiple questions simultaneously. This content can be converted easily to a blog post of high quality by creating an FAQ Page.
Content marketing is changing with the help of influencers
According to a recent study by Crowdtap, 54% of content creators say they are more likely to collaborate with brands if they treat them with respect. These content creators have earned their respect and won't be ignored by brand executives. These individuals won't sacrifice their audience in exchange for revenue, which is something that brands must keep in mind. Brands need to learn how to deal effectively with influencers if they want success.
Influencers have the ability to influence your target audience using a wide range messages and offers. Influencers can tell a brand’s story from the perspective and experience of the people they serve. They can also provide social proof to help a brand sell its products. You can use influencers to promote promo codes, affiliate marketing programs and live social shopping events. They offer a powerful and scalable method to reach customers and increase sales.
FAQ
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content-marketing services can be cheaper than hiring full time employees and allow you to scale quickly if you need more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
You have many options to optimize content for search engines such as Google and Bing. There are many ways to optimize content for search engines like Google and Bing. You can write original articles, guest blog on blogs, collect content from other websites, or repurpose materials.
You'll need to learn the skills necessary to create great content for self-produced content. But once you master it, producing content will be relatively easy.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. By doing this, you can gradually build up a portfolio.
How effective is content marketing?
Yes! Hubspot says that Content Marketing is now one of the most effective digital marketing channels to generate leads.
What is the best Content Marketing platform?
There are many platforms today. Each one has its advantages and disadvantages. Here are some popular options:
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WordPress - Easy to set up and manage. An amazing community of users.
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Wix – Setup and maintenance is much easier than WordPress There is no technical knowledge required.
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Squarespace – The best option for those who already own a website.
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Blogger – Free blogging service
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Medium – A place for writers and artists to share their work.
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Instagram - An image-based platform.
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LinkedIn – A networking tool.
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Facebook - A social network.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot – Email marketing software.
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MailChimp - Email marketing software.
Is Content Marketing right to me?
Absolutely! Any type of business can benefit from content marketing. No matter whether you sell products, provide support or offer training, creating content can help customers get to know your company better and keep them in touch.
Statistics
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
External Links
How To
What is a Content Marketing Strategy?
A content marketing plan (CMP), is a document that helps you to define your goals, objectives and strategies for building and executing an online presence. It is a plan for how to reach those goals via content creation and distribution.
The CMP is often broken down into three main areas.
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Your overall strategy. What are your goals?
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Your content strategy: Where do you find the right people to create, curate, or distribute your content?
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The tactics you'll use to execute your strategy - Which channels will you use to share your content? What type of content will your produce?
An effective CMP includes these four components:
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Goal Setting - Define your target audience, and establish measurable KPIs to measure success.
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Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
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Strategy – Develop a clear vision and strategy for where you want to be. Next, break it down into smaller parts.
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Execution – Set realistic expectations about when you can expect to see results.