These steps can help you make the most out of your Facebook Business Page. You should start by providing as much information regarding your business as possible. For your users and Facebook, the more detail you provide, the better. Profile pictures and cover photos are important visual elements of a Facebook business page, so make sure to add more than a logo to them. You can add videos to your cover photo.
Optimize your profile picture and cover photo for different dimensions
Make sure your profile and cover photos are optimized for different dimensions when creating a Facebook business page. The cover photo sits on top of the profile picture, and you'll want to make sure your profile picture isn't so big that it hides important information. To change the profile, hover over the lower-right corner of your cover photo and click "edit profile".
Your profile picture and cover photo can both be used in different sizes to create a Facebook Business Page. Mobile users' cover images should be 820 pixels by 315 pixels high, and desktop users' should be 820x315 pixels wide. Facebook will stretch images that are smaller and blurry. You should choose a suitable image size and save it in a PNG format.
Add a call to action button
A call-to-action button on your Facebook business page can encourage people to take action, such as downloading apps or purchasing tickets. Facebook has a free call-to–action button that can be added to any page by Page admins or editors. You can track how people click them, making it a powerful way to encourage action.
The placement of the CTA buttons on Facebook can vary depending on what type you use. Before you implement the button in your business's profile, it is worth testing it. You can choose from many options depending on which action you wish to entice visitors.
A compelling brand story is essential
To make your Facebook business page a success, you must tell a compelling story. A brand story describes your company's mission and vision. It should explain why your customers should care about the products and services you offer. Six key elements make a brand story compelling. These are some ways to tell an engaging story.
A great brand story connects all of the products, experiences, and services that a company has. It establishes a connection to the people looking for it. It also connects the brand promise and the aspirations. Engaging with customers and building loyal followers is possible only by telling a compelling brand story. This guide walks you through each step of creating a compelling brand story.
Select a business category
Facebook will allow you to add as many categories as you like, but it will not remove existing ones. It is best that you choose as specific a type of category as possible. Although three categories will increase your page's rank on Facebook, you are allowed to add as many categories as you like. The categories are organized using drop-down lists. Fill in the details about you business. You might have to add a number or an address depending on what your business is.
First, pick a business type. You can create pages to promote local businesses, artists, causes and brands. You can also add a page for entertainment. It's best to choose a category that is related to the product or service you are selling for a small business. If that is the case, you can add a page to support a non-profit organization.
Upload a cover photo
If you want to make your business page stand out, upload a cover video. Cover videos can be as short as 90 seconds and are a great way for you to promote your product. Be concise and only focus on the most important points of your business in your video. Include a CTA. This could be a coupon, trial deal or website link. They can be set up to automatically play in loop or like a GIF.
Before uploading a cover picture, check that it meets the Facebook requirements. Videos must meet the minimum resolution requirements and dimensions. You can buy stock video online to upload to your website if you don't own any video equipment. Make sure your cover video is about your target audience. If you aren't comfortable creating a video, you can contact an expert videographer to help you create a cover video.
FAQ
What does content marketing have to offer that is different from traditional advertising.
Traditional advertising is focused on attracting attention. Content marketing is about providing value. Traditional advertising is often a waste, as most people overlook it. Instead, content marketing is more effective and will lead to higher engagement rates.
Do I have to post links to content on other sites?
Yes! It's known as link building. Linking back from other websites is a great way for your site to get more traffic. Make sure you only include links from reputable sources.
How do you make content that is good?
Good content should be interesting, useful, and shareable. The best content has a clear call to action, such as a link or button that allows readers to sign up for a free trial, read more about a product, or purchase something from your site. Your content should include visuals to be easily shared on all platforms.
What common mistakes people make when starting a content marketing program?
For any content marketing strategy, a plan is essential. A solid plan will save you time and money. Without a solid plan in place, you can create tons and tons of content.
A well-thought out content marketing strategy will give you direction, focus and goals. It also helps keep everything on track as you move from phase to phase. For example, if you're doing social media campaigns, you might want to start by analyzing what types of posts are getting the highest engagement rates. You will be able to identify which posts are most likely to drive traffic and which ones won't. These results will help you decide whether to create a series or video blog.
People make another mistake when they don't think about how long the content marketing campaign is going to last. If you are planning to launch a new site tomorrow, it is a good idea to write some content right away. But if you've been working on a content marketing strategy for six months, you probably want to wait until you have more data before pushing out new material.
It takes time to build great content. Don't rush this step or think too fast.
Suppose you're a business owner who wants to learn more about content marketing. For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
Is a Content Marketing Strategy right for me?
If you are clear on what you want, then a Content Marketing Strategy can work for you.
If you are looking for some direction before starting, these are some questions:
What does my business need to communicate? Or am I looking to create content that resonates across a range of audiences?
Do you want to concentrate on generating leads?
Is it one product I am trying to promote or multiple products
Do I want to reach people outside my industry?
If you answered "yes", to any one of these questions, then a content marketing strategy is just what you want.
How does content marketing work
Content Marketing works because you produce valuable, engaging content that provides value.
You build relationships with your audience by providing useful information, solving problems, entertaining, or engaging them. People will respond positively to positive messages from brands they trust.
They enjoy reading interesting things. If you write interesting content, readers will continue to return for more.
Your content should encourage people to take actions - such as buying your product or signingup for your newsletter.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
External Links
How To
Which are the most effective content marketing platforms?
While no platform works for all industries, there are some that work well in certain industries. Hubspot's software has been proven to improve conversion rates by over 50%. It is therefore widely used by marketers.
There are many tools out there that offer different features. Some tools provide better analytics tracking and some allow for easier collaboration among different teams. Other tools have features like A/B testing, which may help you improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? Does it suit my needs now or in the future? What about 2 years from now?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a provider of enterprise social media management software. It provides a variety of products and services including CRM software, social media publishing tools, and analytics dashboards.
They also provide a content-studio that provides access to a variety of premade templates and graphics, which can be modified into custom designs.
This means you don’t have to spend hours creating new graphics or writing new content. Instead, you can instead focus on creating compelling content that speaks directly and effectively to your target audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This helps make them visually appealing and increases engagement with your readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content marketing platform#2
Trello is similar in concept to Kanban boards, which are used for project management. They both feature lists of tasks on which users can assign and monitor progress.
Trello allows you to set up individual boards for each team member and give them specific responsibilities. It also provides a convenient workflow for sharing information between workers.
However, unlike Kanban boards, Trello doesn't require any special software to run. You can use it on practically any device.
Trello allows you to invite others to collaborate on projects, without sharing sensitive data.
You can also create a private board to share only the essential information to the people who are required to complete a task.
Google Suite Content Marketing Platform 3
Google offers a variety of products specifically designed for business owners. The company's G Suite includes Google Docs, Sheets, Slides, and more.
These applications aren’t free. You will need to pay for each user individually. But if you plan to use them for multiple purposes, many plans start at $5 per month.
To create a new document and embed a link to another website, two licenses would be required.
But if you want to just create one document, it is possible to do so free of charge.
Google tools have the advantage of being compatible with Gmail and other applications. This means you can easily send links to documents via email and efficiently store data in Google Drive.
Hubspot Content Marketing Platform 4.
HubSpot is an extremely popular web-based marketing tool, which offers a variety of functionality.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. They can, for example, create automated emails to track conversions.
HubSpot is also compatible with Salesforce and WordPress. This means you can connect all three platforms.
One of the most valuable features of HubSpot is that it integrates with over 200 different third-party apps. This allows you automate tasks and generate reports using real-time data.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot has a free version that allows you to test pricing. But once you upgrade to the paid account, you get unlimited access to everything.
HubSpot is the best blog platform and eCommerce solution. Get started today!