It is possible that you have heard the term content curation. But do you know what it means? You can simply say that content curation is sharing content from other sources. This practice can be implemented quickly and can help to generate leads and position you as part of an online community. Here are some benefits of content curating. These tips will help you to implement this method. You can read on to learn more. [Note: Make sure to check out the following resources before starting a curation campaign].
It is an ongoing activity
You should measure your campaigns' effectiveness by measuring content curation. You should measure audience consumption, potential leads and sharing performance. You should also measure the costs of content production to guide future campaigns. The content you curate should be useful for your readers and will help you grow your authority in your field. As a brand, you need to be as agile as possible. This can be done efficiently with content curation software.
It's simple to implement
Content curation can help you supplement your marketing efforts. Content curation allows you to reuse content without losing its originality or quality. For example, an independent bookstore owner might read an op-ed in the Chicago Tribune and share it on Facebook, adding her own perspective to the piece. Content curation helps you to strengthen your brand voice and personalize the content.
It is a great way to generate leads
Although it is true that original content is better than curated content it's also true to say that curated content can help you generate leads. Curated content must add value to the lives of your leads in order to be effective. Here are some tips to make the most of this powerful strategy. Follow the steps below to get started. - Begin by gathering content from different sources.
It's a way to position your brand as part of a community
Content curation is a key component of any community. It is an excellent solution for busy content marketers who are having difficulty creating new content on regular basis. It's one thing writing articles. But, delivering great content consistently is another. As a result, your target audience expects great content from you on a regular basis.
It is a great way to increase sales
You need a plan to distribute curated content in order to succeed with content curation. Content curation helps search engine optimization while also gaining inbound link from other persuasive sites. This could be blog posts, news rounds, or "how to" guides. After curating content, you should promote it through social networks, email lists, or blog comment sections. If you are able, find content written and edited by thought leaders in the industry.
FAQ
How many hours per week should I spend on content marketing?
It all depends on your circumstances. You may not need to spend any time at all on content marketing. Content marketing is not something you should do every day.
How to use Blogging to Generate Leads for Your Business
Online leads are crucial to B2B companies' success. Many businesses have difficulty converting traffic into qualified leads despite this fact. So if you are wondering why this happens, here are five reasons you may not have been generating effective leads.
Reason 1: Your website is not optimized - Even if you have a blog, it's not making money! Blogging is an excellent way to get new customers. Your blog posts should not solve problems for your target audience.
Optimize your blog so it can be profitable. This will help increase your visitors' chances of finding your blog posts.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
Keyword Toolbox is a good tool to help you find keywords. You can then add the keywords to your page title or meta description, as well as to your body text.
Your blog should contain calls to action (CTAs). CTAs encourage readers to take action, such as signing up for your newsletter, or purchasing a product.
These actions increase sales and give you insight as to what types of information users are most interested.
Check out our guide How to Start a Successful Blog.
Reason 2: Your brain doesn't know what to write about. Once you start writing, you will find that the ideas come quickly, but then they stop!
It takes time to build a good reputation and establish yourself in your niche. This is why it is important to write about topics that you are passionate about.
When writing, your goal is to answer the question "Why should I hire you?" Writers should keep their focus on solving problems.
This will help you stand apart from other businesses that are just trying to sell products.
Your blog should help prospects as well as be helpful. Think of ways that you can share your knowledge to help others. For instance, you might talk about the latest trends within your industry or share money-saving tips for home improvement projects.
You can include links to resources so that your viewers can find out more. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3 - You don’t have clients and you don’t want them. All you need is more sales!
Building a business is not an easy task. Building trust with your target audience takes time.
You don't necessarily have to spend hours crafting content if your goal is to meet potential clients. Instead, you can post ads on social media sites such as Facebook and LinkedIn.
To avoid wasting money on ineffective advertising, create ads based on the demographics of your ideal client. For instance, if you run a website design company, you probably have many female clients.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
Once you have created your ad you can follow up by sending a message out to potential customers after you receive click-throughs.
Don't forget that you don’t have to pay per person who visits the site. Some accessible traffic sources generate more sales than paid ones.
One example is hosting a contest for those who sign up via email. Or you could give away gifts to those who sign-up for your mailing address.
Here's the key: Find creative ways to draw visitors without spending too little.
Reason 4: It's not possible to afford advertising - your business is too busy running it, so you don't have the time.
Your work should always be prioritized over your business. For instance, if you are too busy managing your business to market it, you will not be able to grow.
If you feel overwhelmed by the number of tasks you have to complete each day, you might not prioritize them correctly.
Start by organizing. You can set aside an hour each week to review your work and plan what you should do during the rest.
You will be amazed at how easy it is to handle everything once you get started.
What makes content marketing work?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
How is content marketing different from traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising can be a waste of money as most people ignore it. Instead, content marketing is more effective and will lead to higher engagement rates.
How does content marketing work?
Content marketing works because you create valuable and engaging content that adds value.
If you give your audience useful information, solve problems or entertain them, you can build relationships. Positive messages from trusted brands are more popular than negative ones.
People enjoy reading things that interest them. Writing something interesting will make your readers return time and again.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
Content marketing should be engaging and informative.
Statistics
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to Send a Press Release in the Best Way
Let's now discuss how to create a press release. There are many options. You have the option of traditional methods, such as postal mail, or more modern distributions like email.
You should follow these basic guidelines if you decide to use email.
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Make sure that your subject line is memorable. Your headline might not be enough to grab attention.
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Be concise. Do not go on and on about the press release. Keep it short and sweet.
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Be clear in your email. You wouldn't expect someone reading your email to understand technical jargon.
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Include relevant images. Images can make people more interested in what your saying.
These tips are important to remember when you're writing your press release.
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Avoid using unnecessary words such as "we", "our," or "I"
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Before you write your media release, think about the audience. What are they interested in? How can you build a relationship with them?
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Make sure to include URLs within your email.
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First, ask permission. Before you send your press release, make sure to ask permission from the recipient.
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Don't spam. Do not send out multiple copies of your press release.
Now is the time to begin distributing your press releases. The next step is to find the right channels to get your message out. These are the top five options:
Traditional Methods
You most likely have a list to help you find publications for which you would like to submit your news release. These publications could include magazines, trade journals and industry newsletters.
Many publications require a submission fee or even offer special incentives to writers who pitch stories. Some publications offer free subscriptions to every story published. Others offer a percentage off the revenue from each article sold.
Experts recommend that you submit your press releases online.
Internet Channels
One of the easiest ways to reach potential readers is through online channels. Online news sites such as Google News, Yahoo!, Bing News, AOL, and Yahoo! offer opportunities for press releases to be published on their websites.
Google News has been available since 1996. This news service provides news feeds for major media outlets. It's simple to find the name of your company among hundreds of others.
Yahoo! Yahoo! News offers similar services, but focuses on specific topics. Links to articles relevant to your business will be displayed if you search the name of your company.
BING NEWS offers the ability to search keywords across its network. This is helpful when searching for a particular topic.
AOL News offers similar services as Yahoo! Google News and Yahoo! AOL, while not as well-known and widely used as Google News and Amazon, offers a reliable service at a very affordable price.
Some publications permit you to create your own press releases. Most publications charge a monthly subscription fee. However, there are many websites that host free press releases.
These include PRWeb (Press Release Monitor), PR Newswire, Business Wire and PR Newswire.
PR Web was established in 1997 and is the largest website devoted to press releases. It has over 1 million registered members. Users can access thousands of press releases posted by businesses worldwide.
PR Web offers an RSS feed, which automatically updates your website whenever someone posts a press release.
PR Newswire is another excellent resource for finding press release information. Their database is reputed to be the largest in terms of press releases.
They offer an RSS feed so you can keep up to speed with the latest news from the press release space.
Print Media
Print media could be the way to go, if you are looking for a larger audience than online journalists. Print media is a powerful tool for small businesses.
Print ads are a great way to promote new products if you have a business that sells clothing, books, or electronics. Advertise in newspapers and magazines.
For something completely different, you can check out the "free" section of your local newspaper. You may find advertising jobs in classifieds.
You can also try contacting local radio stations or television stations. They may accept press releases as part of their regular programming schedule.
Press Releases are not Dead
Everyone seems to be talking about mobile apps these day. Did you know that press releases still exist? They're even more essential than ever.
People today expect immediate results. You must make sure your message reaches the right audience if you want to be noticed. This means making use of every possible channel to reach your target.
Facebook ads don't always have to be expensive. Instead, think creatively and look beyond the box in order to reach your customers.
The bottom line is that word-of-mouth is the best method to grow your business. Customers will spread the word about your business to their family and friends. Why not let them know about your business first?