When planning a successful blog post, there are some things you should keep in mind. Avoid the most popular times of the day. Use the force of habit to your advantage. Many people will reach for their phones when they are bored or looking for entertainment. It is likely that Saturday afternoons are the best time for you to post Instagram photos. If you want to avoid the dreaded weekend, try posting on a Sunday instead.
Hootsuite
If you want your posts to go viral, you need to find out when your audience is most active. According to data from Later, the most active hours are between 3 and 6 pm. You can also try to post during times when your followers aren't working, like after 5 pm. Hootsuite, a scheduling tool, will allow you to plan posts automatically, analyze the competition, and use relevant keywords to ensure that there is healthy engagement.
Instagram users are less likely than Facebook to engage with posts during off-hours, such as 7 pm, because they have more time for scrolling and reading posts. Unmetric data also shows that these times are more likely to increase engagement. You can, for example, post your content Wednesday morning when people are less likely to check their social networks.
Later
It may be surprising that Instagram users post best at night. Instagram users tend not to scroll their accounts at lunchtime or later in the afternoon. People who post at these times are more likely to receive the most engagement. You can also post in the late morning, on Saturdays, or later. Because many people check Instagram in morning, But, it's a better time to post on Saturday night.
It's time now to schedule posts once you have identified the ideal posting time for your account. A social media scheduling application, such as Statusbrew, may help you schedule posts according to your target audience. This scheduler will help you find the best times to publish your posts, and it will also ensure that you are not missing any peak hours. Statusbrew's scheduling app can help you plan your Instagram posts to maximize time. You will be posting consistently and not missing a single time slot.
Tailwind
When to post on Instagram? To get the most engagement on Instagram, post on Saturday. This time frame has higher chances of being seen in news feeds and increases your engagement metrics. Which time frames are most beneficial for your brand and audience? This will depend on your audience and industry. These tips will help make your posts even more effective. Listed below are the best times to post on Instagram:
The best times to post on Instagram vary based on your business. If you are a fintech company, for example, you may want to post an hour before 3 pm. You might post earlier if your company is a travel one. Tailwind is a scheduling tool that can help you plan your schedule. These platforms analyze thousands upon thousands of posts to provide insights into the best times to post.
Hubspot
According to Hubspot's best time to upload to Instagram report, Tuesday through Friday are the best days to post to Instagram. These times are between 9:00 AM and 6:59 PM. This is when technology companies get the most engagement. Sundays are not the best day to post to Instagram. But, depending on the business model, there will be times when you can post the most. The best times to post on Instagram for techies are Tuesday and Wednesday at 9:00 AM and 1:00 PM.
Your audience determines the best time of day to post on Instagram. If you want to reach people in certain midwestern states, then you should post on Friday or Saturday. If you want to reach a worldwide audience, you should post on Friday, Monday, and Saturday. There's no right time. This study was done by reviewing more than 2,000,000 posts on the platform.
FAQ
Are content marketing agencies the best?
Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.
Your knowledge will save you a lot of time and effort. They can create a customized plan that meets your specific needs.
But don't assume that every agency has the skills you need. Some companies specialize only in certain niches, like eCommerce. Others are specialists in particular industries, such law firms.
Ask them which areas they specialize in and find an agency that's right for you.
How to use Blogging to Generate Leads for Your Business
Leading B2B companies know how important online leads are for their success. Yet, despite this fact, many businesses struggle to convert traffic into qualified leads. These are five reasons that you might not have been generating leads.
Reason 1: You are not optimizing your website - Even though you have a site, you aren't making any money. Blogging is a great way for new customers to be attracted. However, unless your blog posts help your target audience solve problems, you will not be making money.
You can make sure your blog is profitable by optimizing it according to search engine guidelines. Also, ensure that it uses keywords people are searching. This will increase your chances of having visitors find your blog post.
Once they find your blog post, ensure you provide value by answering their questions and providing solutions immediately.
Keyword Toolbox is a great tool for finding keywords. Then, add those words to your page title, meta description, body text, and more.
You should also include calls to action (CTAs) throughout your blog. CTAs are a way to get readers to take specific actions (e.g., sign up for your newsletter or buy a product).
These actions increase the likelihood of a sale and give you insight into what type of information users are interested in.
Check out our guide How to Start a Successful Blog.
Reason 2 - You don't know how to write. But once you start writing, the ideas will come quickly. Then they stop!
It takes time to build a reputation and establish yourself as an expert in your field. Writing about topics that are relevant to your clients is key to this success.
Your goal when writing is to answer the question, "why should I hire you?" Writers should keep their focus on solving problems.
This will help you stand out from other businesses that may just be trying to sell products.
Your blog should help prospects as well as be helpful. So, think of ways you can use your expertise to educate others. For example, you could talk about the latest trends in your industry or share tips for saving money on home improvement projects.
Links to additional resources can be included so viewers have more information. These resources could be articles written by experts in your field, videos, or podcasts.
Reason 3 is that you don't have clients.
You cannot build a profitable business overnight. It takes time and trust to build relationships with your target customers.
You don't necessarily have to spend hours crafting content if your goal is to meet potential clients. Instead, place ads on social media websites like Facebook and LinkedIn.
Make sure your ads are targeted at the ideal client to save money and avoid ineffective advertising. One example: If your website design company has many female clients, it is likely that you also have many male clients.
Instead of targeting all males, you could target females by location, age group, income and many other criteria.
Once you have created your ad you can follow up by sending a message out to potential customers after you receive click-throughs.
Don't forget that you don’t have to pay per person who visits the site. Accessible traffic can generate more sales than those who pay.
For example, you could host a contest for new subscribers who sign up via email. You can also give gifts to those who sign up for your mailing list.
It is important to be creative in attracting visitors to your site without spending too much.
Reason 4: Advertisement is not feasible - you are too busy running your business to spare the time.
You must always prioritise your work over your business. If you're too busy with your business, you won’t be able grow it.
If you feel overwhelmed with the sheer number of tasks you have every day, it is possible that you are not prioritizing them correctly.
You can start by getting organized. You can set aside an hour each week to review your work and plan what you should do during the rest.
You will be amazed at how easy it is to handle everything once you get started.
Are there any common mistakes made when creating a content marketing plan?
You must have a plan for your content marketing strategy. Without a solid plan, your efforts will go unused and cost you money. It's easy to create tons of content, but not know how or where it should be placed.
A well-thought-out strategy for content marketing provides direction, focus, as well as goals. It keeps everything in line as you move to different phases. You might start with analyzing which types of posts are generating the highest engagement rates for social media campaigns. This will give you an idea of which posts will lead to traffic to the site. This information will allow you to decide whether or not you want to make a series, blog articles, or videos.
Another mistake people often make is not thinking about how long the content marketing campaign will last. It makes sense to start writing content today if you plan on launching a website tomorrow. However, if your content marketing strategy has been in place for six months, it's a good idea to start writing new content now.
Great content takes time. Don't rush yourself or underestimate this step.
Consider yourself a business person who is interested in content marketing. For those who are interested in content marketing, we recommend our guide on How to Make Content That Works. It contains ten steps you can follow to make sure your content marketing programs succeed.
Do you need a large budget to do content marketing?
It all depends upon the size of your company and where you are at. Many start-ups don't have the resources to invest in marketing. As they grow, small businesses realize the importance of a solid content marketing strategy to increase sales and customer engagement.
Partnering with a content agency or freelance writer will give you access to many tools and expertise. These professionals will help you to identify and address problems in your company so that you can develop your content marketing strategy.
A solid content marketing strategy will allow you to make enough money to cover production costs and still have the flexibility to invest in other areas of your business.
What is Content Marketing?
If someone visits your website, it's because they are looking for something particular. They will be happy if they find what you need. They will go to another place if they don’t find the answer. With content marketing, you create useful and helpful information that answers questions, solves problems, and provides value. You can use this content across all platforms (social media, email, etc.) So people will always be able to access it.
How many hours should I devote to content marketing each week?
It depends on your situation. It may not be necessary to invest much time in content marketing. If you are trying to attract traffic to your site, however, you may need to invest at least 1 hour each day.
Is content marketing right for me?
Absolutely! You can use content marketing for any business. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
Statistics
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
External Links
How To
How can I get started with content-marketing?
Companies can reach potential customers online using content marketing. This helps you reach potential clients by providing valuable information on products or services.
Content marketing also encourages trust among visitors, which increases brand loyalty, resulting in increased sales conversions and profits.
To get started, you can create a blog. Blogs are user-friendly platforms that allow you to post fresh articles regularly.
This allows people the opportunity to revisit your site often and read what you've written. To share information and news with your followers, you can use social media platforms like Twitter and Facebook.
YouTube also allows you to make videos. These videos can be used to educate your viewers about topics relevant to your business.
Canva is a tool that allows you to create infographics. Infographics allow you to visualize data. They are great for explaining complex concepts and making it easier to digest information.
You have a better chance of attracting new readers if your posts are consistent and regular.