Although the future is uncertain for content marketing, technological advancements have opened up many avenues. These emerging trends include voice search, video, voice search, AI-assisted content production and influencer marketing. Find out what the future holds for content marketing. Below, we have listed the key trends. The top trends in content marketing for 2018 will be shaped by these trends.
Video is the future for content marketing
The use of video is growing in popularity for a variety of reasons. Video is more persuasive than text and appeals better to the savvy consumer. Video content is easy to understand and provides commentary. Video also helps reduce customer support calls. Support calls can be reduced by even simple how to videos. Here are some ideas to help you create amazing videos.
Multi-user content is possible. Video is highly customizable. This allows you to create hundreds of individual variations of a single clip. It is important that content be created for a variety audience. Before you market, it is important to try different monetization strategies. For each audience, you might create a series or short videos. It is also important to consider what story path your audience follows so that you can reach them more effectively.
AI-assisted human-produced content is the future of content marketing
It is possible to automate many tasks thanks to artificial intelligence (AI). AI-assisted programming can take the burden off content marketing professionals by automating repetitive tasks. This allows them to be more creative and productive. AI can be used to assist in research, translations, editing, writing reports, and other tasks. AI-assisted human content production will become an important part of the content marketing mix as more businesses are content-focused.
Content marketers already have a lot on their plates, so AI can help them by automating certain tasks. While AI is far more efficient that humans, that does not mean that human resources will disappear. AI will open up new perspectives on content marketing and provide fresh experiences for consumers and marketers alike. Here are five possible changes to the industry that AI-assisted human content producers will make.
Voice search is the future in content marketing
Voice search is firmly established in digital society. Products such as the Amazon Echo and Google Home make it easy to access content. What does this mean for content marketers? Some argue that it should be completely changed. Its benefits can easily be summarised in three words: Voice-enabled Content. It is essential to use this new technology in a positive manner for the future of content market.
The majority of voice-search results are created from content. These snippets will help you to connect with your audience. These queries are also long-tail, so few results will include the exact keyword in their title tags. However, long-form content answers several questions at once. These pages can be converted easily into a high quality blog post by creating an FAQ.
Content marketing's future is in the hands of influencers
Crowdtap recently found that 54% of content creators believe they are more likely than brands to work with them if they treat them well. This finding reflects the fact that these individuals have earned their influence and will not be walked over by brand executives. These individuals won't sacrifice their audience in exchange for revenue, which is something that brands must keep in mind. Brands need to learn how to deal effectively with influencers if they want success.
Influencers are able to influence your target market with a variety messages and offers. Influencers have the ability to tell a brand’s tale from the perspective of their customers. They can also help brands sell their products by providing social proof. Influencers can be used to advertise promo codes, affiliate marketing programs, and live social shopping events. They are a powerful and scalable way to reach customers and increase sales.
FAQ
How long should my Content Marketing be effective?
All depends on your objectives. Some businesses only want short-term success, while others aim for long-term development. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
Why do I need a Content Marketing Strategy? Why send emails and post updates on social media?
Two reasons to ignore Content Marketing Strategy are:
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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You might think that posting on social media or email marketing is impossible if you haven’t tried it.
Both of these assumptions is incorrect.
Email marketing and postings on social media can be great ways of communicating with prospects and customers. However, these are not sufficient.
Your goals can't be achieved by an email campaign. An email campaign alone won't help you reach your goals. It must be part of larger strategies. Your goals will not be achieved by social media posts. They should be part a bigger plan.
A Content Marketing Strategy is the key to this success. You can control your entire content creation process by having a clear strategy.
You'll have more time to concentrate on other important aspects of running your company, such as growing your audience and increasing conversions.
And even though there are many benefits to having a Content Marketing Strategy, it doesn't mean it's easy.
But, when you have a strategy in place, it makes all the difference.
Why is Content Marketing important?
HubSpot says that the average person spends more than two hours a day on content consumption. That's quite a bit of content time!
Why is content so crucial?
Digital marketing campaigns are dominated by content. Create valuable content if you want to attract customers. Blogs are the best way of doing this. Blogging builds authority in your niche which makes you more trustworthy. This trustworthiness gives you credibility, which leads to higher search engine rankings. When you rank high in search engines, organic searches bring you traffic.
Statistics
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
External Links
How To
How to make your videos more awesome?
Video Marketing is one powerful tool in Content Marketing. It helps you get closer to your audience, engage them emotionally and build trust. How can we make boring into amazing? Let's dive into some simple tips!
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Tell a story. Every communication piece that is successful relies on storytelling. Without storytelling, video marketing is not possible. If you want to tell stories, you must ask yourself what kind of stories you want to tell. Is it entertaining? Educational? Inspiring? Inspiring? Be inspired by these stories and use them as inspiration for yours.
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Use images. Images can convey emotions more quickly than words. They allow us to connect with others and feel empathy. Don't forget images! You can add pictures to your slideshows or embed them directly in your blog posts.
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Make it easy to share. If you want your viewers to spread the word, make it easy for them to do so. Include sharing buttons for your videos. Slideshows can include social icons. And if you're working on a YouTube channel, consider adding "Share" boxes to your videos.
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Don't overdo it. Your viewer may lose interest if you use too many graphics or too much information. Keep things simple. A few striking images are all that is needed to grab your attention and keep you there.
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Keep it brief. Short videos are very popular. A 5-minute video can help you create buzz about your brand.
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Get feedback. Listen to your audience. Ask them to tell you what works. Ask them for their feedback to improve your content.
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Make a plan. Think about the next video you might create. Can you create a series? A playlist could be created with only the most popular videos.
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Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. You should test any video before it is released. Take a look at the reactions. Next, make adjustments based on the results.
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Repeat. You can repeat steps 1-8 until your formula is perfect. Once you are familiar with the basics, you can create incredible videos time and time again.
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Measure the results. It is crucial to measure success with your videos. What was their performance? Is there a certain type of audience that likes watching particular types of videos? These questions will help you optimize your strategy.
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You can adjust as needed. You can't stop learning after your video campaign is live. You can learn from your mistakes and adjust your plan as needed. The best marketers never stop learning.
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Enjoy it. While video marketing isn't difficult, it takes patience. You'll gain more experience and learn new strategies and techniques to help your business grow.