The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, human-produced content
AI is an emerging frontier in content marketing for many businesses. AI can create content for the internet, and it can interpret past behavior and draw conclusions from that data. YouTube uses several AI algorithms that determine user preferences and provide recommendations. Silby, for example, can identify spam emails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated Content
Let's examine a few examples of user-generated content (UGC). UGC is an excellent tool for brands such as Anthropologe. The brand combines professionally-styled images with customer photos to create a unique combination. For example, one post shows a model wearing an Anthropologie dress and another shows the same dress on a five-foot-nine woman in a size four. By blending the two, they create a seamless shopping experience for their customers.
Quality long-form content
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. Although the debate about whether longform content is better SEO is not new, one thing is certain: long-form content generates more traffic than shorter-form content. SEMrush says that articles of more than 7,000 words generate significantly higher traffic than articles between 1,200 and 900 words. In addition, long-form content is a way for your brand to be seen as an expert in the field.
Snackable content
The future of content marketing is snackable, but what is it? This type of content gives consumers a short summary of the information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. These brief pieces of content can be used to tell stories by brands. As a teaser, you can use short content to introduce more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Amazon and Netflix have made personalization a standard feature in their websites. Only 33 percent of marketers are doing this right. The best companies use data for personalized content. This includes browsing habits, preferences, behavior, and even browsing history. This way, you can tailor the content for each visitor and maximize its effectiveness. If you want to make personalization work for your brand, you have to learn how to use it right.
FAQ
What platform is best for content marketing?
There are lots of different platforms available today. Each one has its advantages and disadvantages. Here are some top choices:
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WordPress is simple to set-up and manage. Amazing community.
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Wix - Easier than WordPress to set up and maintain. There is no technical knowledge required.
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Squarespace - The best option for people who have a website.
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Blogger - Free blog service
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Medium – A place for writers and artists to share their work.
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Instagram – An image-based platform.
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LinkedIn - An online networking tool.
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Facebook - A social networking site.
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YouTube – Video sharing platform.
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Pinterest – Image-based platform.
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Google Analytics - Track visitor behavior.
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Hubspot - Email marketing software.
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MailChimp, Email marketing software.
What's the difference among content creation and marketing?
Content marketing is the belief that all great brands share the same message. They deliver valuable information that people desire and need.
Content marketers are experts in creating the right content to fit each channel and at different times.
They also understand how to develop an effective strategy around promotion and distribution.
They think strategically about their actions and the reasons they do them.
This core skill is essential for a content marketer to succeed.
Is content marketing right for me?
Absolutely! It works for all types of businesses. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.
Can I do content marketing without an SEO expert? Yes!
SEO experts are familiar with how search engines, such as Google, rank pages. They can also help you choose the right keywords to optimize your page.
Is content-marketing easy to measure?
Yes! Measuring results is part of the process. This allows you to evaluate whether your efforts were successful, and if you need changes.
You can track how many visitors came from various sources--including organic search, email, social media, paid to advertise, and more--and track conversions like sales leads and purchases.
These metrics tell you which parts of your content are performing well and where you have the greatest potential.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How can I make my videos more impressive?
Video Marketing is one powerful tool in Content Marketing. It helps you get closer to your audience, engage them emotionally and build trust. But how do we go from boring to awesome? Let's take a look at some easy tips!
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Tell a story. Storytelling is at the heart of every good piece of communication. Without storytelling, video marketing will not work. It is important to decide what type of stories you would like to tell. Is it educational? Educational? Inspiring? You can find inspiring stories on social media through videos and photos. Use these stories as inspiration to create your own.
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Use images. Images can convey emotions more quickly than words. They enable us to communicate with others and feel empathy. So don't forget to include images in your videos. You can embed images directly in your blog posts, or add them to your slideshows.
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Make it easy to share. Make it easy for your viewers to share the message. Include sharing buttons for your videos. Add social icons in your slideshows. Consider adding "Share" buttons to your videos if you are working on a YouTube channel.
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Don't overdo it. You might lose your viewers' attention if you give away too many graphics or provide too much information. Keep things simple. You only need a few images to draw attention and keep it.
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Keep it short. People love to watch short videos. You can create short videos of 5 minutes to generate buzz for your brand.
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Get feedback. Listen to your audience. Ask them to tell you what works. Use the answers to improve your content.
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You should create a plan. After you have created your first video, you should think about what you can do next. Can you create a series? Maybe you can create a playlist with the most watched videos?
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Test, test, test. The last thing you want is to release a video and then realize that nobody watches it. Before releasing any video, test it on your audience. Check out the reactions. Make changes based upon these results.
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Repeat. Continue repeating steps 1-8 until the perfect formula is found. Once you understand what works, you will be able to make great videos over and over again.
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Measure the results. It's important to measure the success of your videos. How did they perform? What are the preferences of certain audiences? These questions can help you refine your strategy.
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If necessary, make adjustments. Once your video campaign has launched, don't stop learning. You can learn from your mistakes and adjust your plan as needed. The best marketers always look for ways to improve.
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Enjoy it. Video marketing isn’t hard but takes patience. You'll gain more experience and learn new strategies and techniques to help your business grow.