Other than traditional articles, there are other types of content marketing such as podcasts, videos and infographics. We will explore the different types of content and their benefits in this article. In addition, we will discuss the best content marketing techniques. Here are some tips to help choose the right strategy. Here are some guidelines to help you create engaging, useful content that your customers and audiences will love. Below are some of the most common types of content marketing.
Infographics
Infographics are a common tool in content marketing strategies. These visual representations of information offer a unique way to engage visitors with your brand. These images are easily shared with other people via email, social media, or community sites. Think about the purpose and motivation behind creating infographics. You might consider publishing infographics to your website if you're writing for a website.
Case studies
Case studies are an important element of content marketing. These articles will help you understand the value of customer testimonials when attracting new customers. In the content marketing industry, case studies are a common tool. Surveys have shown that 77% of companies incorporate case studies into their content marketing strategy. Newsletters are not the only way companies can promote case study on social media. Surveys show that case studies have a definite impact on the purchasing decision of a potential customer.
Podcasts
Customers prefer to communicate with brands by having human conversations, even in digital age. So, stale and robotic copy is no longer an acceptable option. Transparent messaging is key to a brand's long-term success. Podcasts provide thought leadership and are open to all perspectives. Podcasts capture discussions between internal and external experts that can serve as new sources of thought leadership. Your audience will listen to your podcast conversations for hours. It is important to be creative and thoughtful with your podcast content.
Videos
Video is one of most effective content marketing techniques. It attracts website visitors and can even convert them into leads. Although most content inbound marketing focuses on collecting information through a form to send it, videos can show how the product or service works. Videos can be used to convey product information and emotions, as well as help buyers envision a solution. So, if you're looking to attract new customers, consider using videos to boost your sales.
Live streams
It is important to know how to promote live streams when you use them for content marketing. Make sure to plan your live stream content in advance. Whether it's a series of articles, tutorials, or a live video, you'll need to make sure that the title will grab your audience's attention. It should also be relevant for the content you're trying to promote. You can use tools like Restream Events to plan out your content ahead of time. This tool will generate a link that your audience can use to view your live stream.
FAQ
Do I need to have a team of people or can I do the content marketing myself?
This question will depend on your experience, budget, and skill set. You won't be able to hire someone to manage the content creation, distribution and optimization tasks on a daily basis if you don’t have the funds.
A support system is essential if you want to be successful in content marketing.
A content agency or strategist can help you save time, money and get better results.
You won't succeed unless you work hard, consistently deliver high-quality content and keep up with changing trends. A solid content strategy is crucial.
Why is content marketing important?
HubSpot estimates that an average person spends close to two hours per day engaging with content. This includes social media, newsfeeds, reading magazines, browsing websites and listening to podcasts. This is a lot of content consumption!
How much should content marketing cost?
It all depends on how many leads are you looking to generate. The average cost per lead ranges from $5-$10, depending on the industry. As an example, 20 dollars per lead was the cost of our first business. Today, we spend an average of $6-7 per lead.
Statistics
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
External Links
How To
What are the top content marketing platforms available?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. Hubspot has been demonstrated to increase conversions by nearly half, making it a widely-used tool for marketers.
All tools are not created equal. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Before you make a choice about which platform to use, consider these: What are its pros and cons? It will meet my current needs? And what about in 2 years?
Entrepreneur Magazine has identified the top five content marketing platforms.
Marketo Content Studio - Content Marketing Platform #1
Marketo is a social media management platform for enterprises. It offers a suite of products and services, including CRM software, social publishing tools, and analytical dashboards.
They also offer a content studio that gives businesses access to a library of pre-made templates and graphics that can be modified into customized designs.
This means that you don't need to spend time creating graphics or writing original content. Instead, your focus can be on creating engaging content that speaks directly with your audience.
One of the main reasons for this success is that Marketo makes it easy to add videos and images to your blog posts. This helps make them visually appealing and increases engagement with your readers.
Marketo requires that you upload your files to Marketo in order to edit them.
Trello: Content Marketing Platform#2
Trello can be compared to Kanban boards for project management. Both feature task lists that users can assign to each other and track progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello isn't dependent on any special software, unlike Kanban boards. You can use Trello on any device.
Trello is a great way to invite people and collaborate on projects without having access to sensitive data.
This means that you can create a private Board and share only the most important details with those who need it to complete a task.
Google Suite 3: Content Marketing Platform
Google has many products for business owners. Google Docs (Sheets), Slides (and many more) are part of Google's G Suite.
These applications are not free. You'll need to pay per user. If you intend to use them multiple times, there are many plans that start at $5 per monthly.
If you wish to embed a link on another website in a document you will need to buy two licenses.
However, if only one document is needed, you will be able to create it free of charge.
Google tools integrates well with Gmail, which is a significant benefit. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot 4 Content Marketing Platform
HubSpot, a web-based marketing tool with a lot of functionality, is highly popular.
The platform allows users to manage all aspects of their website, landing pages, blogs and other websites. For instance, they can create automated emails and track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot integrates easily with over 200 other third-party software applications. This means you can automate processes and generate reports based on real-time data.
Although you will not be able publish content directly through HubSpot, it is possible to export it in many formats including HTML, PDF and Word.
HubSpot offers an unlimited trial version of its pricing platform. However, once you upgrade to a premium account, you have unlimited access.
HubSpot has everything you need, whether you're looking for an eCommerce platform or a blog platform.