A blog can be a very powerful tool in your marketing strategy. Studies show that blogs generate 67% less leads than traditional outbound marketing. Besides creating blogs, you can also create content portfolios, personas, and landing pages. These tips will help convert your visitors into customers. With so many options available, you won’t have to worry whether or not to write the content.
Blogs generate 67% more leads that outbound marketing
B2B firms that blog are producing 67% more leads compared to those who don’t. High-quality blogs attract visitors and convert them to leads. Blog posts should contain calls to action. These can take many forms, including whitepapers and checklists, ebooks, whitepapers and templates. Blogging is an efficient marketing channel that can be cost-effective. Blogging has the advantage of being quick and easy to implement.
A content portfolio is essential
Whether you're a newcomer to content marketing or an experienced professional, building a content portfolio for inbound marketing is an important step to take. Prospective clients want to see what you can do and what you're capable of, and a good portfolio shows this. Consider specialising in digital marketing such as email marketing, copywriting and social media. Your portfolio will be more varied, which means you can reach more clients.
Creating personas
Your business can identify the right customers by creating customer personas. Using demographic information, you can create clear images of your customers and their typical behaviors. Also, you can gather information about the customer's job title and their seniority. B2B companies will require this information more because senior executives have less education or work experience. You should then create content that addresses their needs in the same way you think.
Create landing pages
While creating a landing webpage can seem daunting, it is an essential component of your inbound marketing strategy. This page will provide the form for visitors to request your free ebook. The landing page should be used to explain and encourage visitors to fill out the form. After visitors have completed the form, they should be directed to a thank you page. A video can be posted to get them interested in your offer.
Popups
Creating popups for inbound marketing can be a powerful tool for increasing conversions. These ads must grab the attention of visitors. The popup text must not be confused with the call to act. For example, if the reader is browsing the website, a countdown timer could show a limited-time offer. This would motivate the visitor to avail the offer.
FAQ
How much does content marketing cost?
The cost of content marketing depends on whether it's an outsourced solution or something you do all yourself. Outsourcing content marketing services is usually less expensive than hiring full-time staff, and allows you to scale up quickly when you require more coverage.
HubSpot research found that outsourcing content production is more expensive for B2B companies than it is for consumers.
However, there are many resources online that provide content marketing tools for free that can be used to create engaging content and convert.
There are many ways you can optimize content to be found on search engines like Google and Bing. You can create original content, guest post on blogs or curate content from other sites.
If you go down the route of self-produced content, you'll need to learn how to produce great content. However, once you are proficient in this skill, it will be easy to produce content.
Start by creating basic landing pages with WordPress. Then, you can move on to building your website. This way, you can build a portfolio over time.
How do you create an effective content marketing strategy?
You must first determine the type of content that you wish to create in order to develop a content marketing program. Next, you need to identify who your target market are and how they use Internet. Next, you will need to identify the channels that are most likely to reach your target market. Finally, choose the right keywords for each channel and write compelling copy for each piece of content.
Why is Content Marketing important?
HubSpot says that the average person spends more than two hours a day on content consumption. That's a lot spent on content!
Which content marketing agencies are the most effective?
Most content marketing agencies have extensive expertise in creating content strategies that work for their clients.
Their expertise can save you time and help you to create a personalized plan that is tailored to your needs.
Don't assume every agency can provide the skills that you require. Some companies specialize only in certain niches, like eCommerce. Others focus on specific industries such as law firms.
Ask them about their specialties and you'll find the right agency for you.
Statistics
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
External Links
How To
What is a Content Marketing Plan?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It's a blueprint for reaching your goals through content distribution and creation.
The CMP is usually broken down into three main areas:
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Your overall strategy. What are your goals?
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Your content strategy. Where are the best people to write, curate, distribute and promote your content?
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You'll need to decide which channels you will use to share your strategy. What type of content will your produce?
These four components are essential for a CMP to be effective.
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Goal Setting - Define your target audience and set measurable KPIs for measuring success.
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Audience Research - Understand your ideal customers so you know exactly where to look for them.
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Strategy – Create a clear vision for where you are going. Then break it down into smaller pieces.
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Execution - Set realistic expectations around when you expect to see results from your efforts.