If the content marketing industry remains focused on three pillars, authority, social, or AI-assisted content, then the future looks bright. In this article, I'll discuss how each of these pillars will play a crucial role in content marketing in 2018.
AI-assisted, human-produced content
AI in content-marketing is a frontier for many businesses. AI can create content for the internet, and it can interpret past behavior and draw conclusions from that data. YouTube uses several AI algorithms for determining user preferences and making recommendations. Silby, for instance can recognize spam emails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. AI is not yet an alternative to human-produced content. However, there are many benefits for both consumers and businesses.
User-generated content
If you don't know what user-generated material (UGC), let's have a look at a few examples. UGC is used brilliantly by brands like Anthropologe. These brands combine professional-styled images of their products with photos taken by customers. For example, one post shows a model wearing an Anthropologie dress and another shows the same dress on a five-foot-nine woman in a size four. The two create a seamless shopping experience by blending them.
Quality long-form content
It doesn't really matter how long you intend to write for your content strategy in 2018, as the future of this marketing method remains uncertain. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. What's more, long-form content positions your brand as a thought leader in the space.
Snackable content
Content marketing's future is snackable. But what is it? This form of content offers consumers quick information. Twitter, Instagram, Pinterest, and Pinterest all rely on short pieces of content. These snippets can be used by brands to tell a story. As a teaser, you can use short content to introduce more traditional content.
Personalized content
Marketers are increasingly implementing personalized content as users become more used to it. Personalization has become a standard feature on websites such as Amazon and Netflix. However, only 33 percent are doing it right. The best companies use data for personalized content. This can include browsing history, preferences, and even behaviour. This way, you can tailor the content for each visitor and maximize its effectiveness. Learn how to use personalization correctly if you want personalization to work for your brand.
FAQ
What are the 7 steps to content marketing?
The content marketing process is seven steps long
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Identify the problem
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Learn what is working right now
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Get new ideas
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Develop them into strategies
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They are worth a try
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You can measure the results
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You can continue this process until you find something that works.
This strategy has proven to be effective for both small and large businesses.
Why do you need a content marketing strategy?
Content marketing does not mean creating high-quality content just for the sake. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires an understanding of the online behavior of people.
This is exactly what Content Marketing Strategy does. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
You can also improve your conversion rates to increase profits.
Why would you invest in a Content Marketing Strategy if there are so many other options?
Content Marketing Strategy is far better than any other marketing type.
So whether you are looking to increase brand awareness or sell products, a well executed Content Marketing Strategy is the best way to go.
What is the value of content marketing?
Content marketing is an essential part any online business strategy. It's also an incredibly effective way to gain exposure for your brand. Content marketing not only benefits customers but also makes you stand out among the rest.
Content marketing is about creating useful information that people want. Successful companies use content marketing to engage their target audience.
How long should content marketing last?
That depends on your goals. Businesses may be looking for immediate results, while others want long-term growth. We recommend starting with three consecutive months of content creation, then reviewing the results after that period.
How does content marketing differ from traditional advertising?
Traditional advertising focuses on getting attention, while content marketing focuses on providing value. Traditional advertising can be a waste of money as most people ignore it. Content marketing will result in much higher engagement rates.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
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How To
How can I create a content market strategy?
First, determine what type of content your clients want. Once you've established your content goals, it's time for you to create the content. This may mean developing an editorial calendar and planning where these pieces will come from. Every piece of content must have a purpose. It doesn’t matter whether you are writing blog posts, social media updates or e-books. They all need to serve one purpose.
After you have decided what type of content you want, it is important to identify your target market. You need to know who your target market is and why they would be interested in what you have to offer them.
Next, identify your target market and find ways to connect with them. However, social media platforms can be an effective way to communicate with people. There are also other options like videos, podcasts or webinars.
Next, you need to decide how you will communicate your message with your market. Then you need to determine what topics you'd like to cover. This goes back to the purpose of writing the content. What problem is it solving? How helpful is it? Do they think it will make their lives more easy?
You now know what content you like to write. Now it's time for you to decide what you want. Do you want to share information about your industry? On current events? Are you focused on specific products or services This question will determine your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want to ensure that every piece of content you create serves its purpose. You don't wish to waste anyone's energy or time, so ensure quality in all your content.
It is important to remember that content marketing has many parts.