Trends in content marketing are very promising as long as they remain focused on the three main pillars of digital advertising - social, authority and AI-assisted. In this article I'll explain how each one of these pillars will play an important role in content-marketing in 2018.
AI-assisted, content produced by humans
AI is an emerging frontier in content marketing for many businesses. AI is not only capable of creating content on the web, but also can analyze user data and learn based on past behavior. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, for instance can recognize spam emails. A variety of AI-assisted content examples include product descriptions and financial reports. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated Content
Let's examine a few examples of user-generated content (UGC). UGC is used well by brands like Anthropologe. These brands combine professional-styled images of their products with photos taken by customers. One photo shows a model in Anthropologie's dress while another shows the dress on a woman who is five feet nine and wearing a size four. They create seamless shopping experiences for their customers by blending them.
Quality content in longform
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. According to SEMrush, articles over 7,000 words generate significantly more traffic than those between 900 and 1,200 words. You can also position your brand as an authority in the space by creating long-form content.
Snackable content
Content marketing's future is snackable. But what is it? This new content allows consumers to get a brief summary of information. Twitter, Instagram, Pinterest and other social media platforms are built around short pieces. Brands can use these snippets to tell a story. This can also be used to tease out more traditional content.
Personalized content
Marketers are now implementing personalization as more users get used to it. Personalization has become a standard feature on websites such as Amazon and Netflix. But only about 33 percent of marketers are doing it right. The best companies use personal data to create customized content. This includes browsing histories, preferences, and even behavior. This will allow you to personalize the content for each visitor and increase its effectiveness. It is essential to know how to use personalization properly if you want to make personalization work in your brand's favor.
FAQ
What is the point of a content-marketing strategy?
Content Marketing is not just about creating good quality content for the sake of it. It is about building relationships and engaging with people on a personal level. This requires an advanced understanding of how people interact online.
This is precisely what Content Marketing Strategy does. A great Content Marketing Strategy helps you understand the psychology of customers so that you can best engage with them.
You can also improve your conversion rates to increase profits.
But why would you want to invest in a Content Marketing Strategy when plenty of other options are available?
Content Marketing Strategy has a higher ROI than any other marketing method.
A well-executed Content Marketing Strategy will help you build brand awareness and sell products.
What is content marketing's main goal?
Content marketing provides valuable and relevant information to customers. This should be done through different channels such as email campaigns, blog articles, white papers, etc. The key is to deliver value to your audience.
Can I just post links to other sites' content?
Yes! It's known as link building. Linking back to another site's content is a great way to increase traffic to your site. Links to credible sources should only be included.
What are the various content strategies?
Content strategy refers to all aspects that relate to how you create and manage digital content. This includes not only what you post on social media sites like Facebook and Twitter, but also what you highlight on your website, blog and other online properties.
Content strategy is crucial because it determines where your focus should be, what content types to use, and how you communicate with your audience.
Understanding how content fits in with the overall business goals and objectives is key to helping you reach them.
What is the average time it takes to start content marketing?
It depends on the size of your business. It is more difficult for smaller businesses to invest in content marketing right away. If you're willing and able to work hard, however, it can make a huge difference.
Statistics
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
External Links
How To
How can I get started with content-marketing?
Companies can reach potential customers online using content marketing. By providing useful information about products and services, it helps you to connect with potential clients.
Content marketing encourages trust among customers, which leads to increased sales conversions.
Start by creating a blog. Blogs are user-friendly platforms that allow you to post fresh articles regularly.
This allows people the opportunity to revisit your site often and read what you've written. You can use social media sites like Facebook and Twitter to share news and information with your followers.
YouTube also allows you to make videos. These videos are a great way to educate people about the topics that relate to your business.
Finally, you can create infographics using tools like Canva. Infographics are visual representations that show data. These graphics are excellent for explaining complicated concepts and making information easier to understand.
You will attract more readers if you are consistent with your postings.